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Edenbrook Capital – YuMe: increasing penetration of AdAge 100 customers; Transition of television advertising to multi- screen digital video advertising

Excerpts from the letters

Edenbrook initially invested in YuMe because we saw an attractively valued business with: 1) a multi- year secular growth opportunity supported by the continued transition of television advertising to multi- screen digital video advertising; 2) high and stable gross margins combined with increasing penetration of AdAge 100 customers, suggesting strong competitive positioning and increased level of importance with major customers; 3) a valuable set of proprietary data that is augmented every day and used to help customers optimize ad placement; If you are interested to read insights like this, we are happy to offer you a free trial.

Letter